By Chathuri Dissanayake
Government this week decided to extend the brand promotion scheme available for Sri Lankan-owned tea brands selling under the Pure Ceylon Tea label for 2018/2019, allocating Rs. 500 million.
The extension of the scheme was approved by the Cabinet this week with a few amendments, Cabinet Co-spokesperson Rajitha Senaratne said yesterday.
Under the scheme, eligible brands will have 50% of the promotional spend of their market